SIIA Content Forum - May 15-16 - Westin St. Francis  - San Franciso, CA


Chris AndersonChris Anderson
Editor-in-Chief, Wired and Author of “The Long Tail”
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to four National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005. He is the author of the forthcoming book, The Long Tail, which was based on his influential 2004 article published in Wired. Previously, he was at The Economist, where he served as U.S. Business Editor, Asia Business Editor (based in Hong Kong); and Technology Editor. He started The Economist's Internet coverage in 1994 and directed its initial web strategy. Mr. Anderson's media career began at the two premier science journals, Nature and Science, where he served in several editorial capacities. Prior to that he worked as a researcher at Los Alamos National Laboratory's meson physics facility and served as research assistant to the Chief Scientist of the Department of Transportation. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.

Robert MerryRobert Merry
President and Publisher, Congressional Quarterly and noted author of books on American journalism, politics and foreign policy
Robert W. Merry, publishing executive and author, is President and Publisher of Congressional Quarterly Inc., the Washington-based publishing company that specializes in news and information on Congress, politics and public policy. He is the author of Taking On the World: Joseph and Stewart Alsop — Guardians of the American Century, published by Viking in 1996. The New York Times called the biography a “rich and fascinating book … a sensitive portrait, executed with … critical acumen.” The book won an Ambassador Award from the New York-based English Speaking Union. His latest book is called Sands of Empire: Missionary Zeal, American Foreign Policy and the Hazards of Global Ambition.

Geoffrey MooreGeoffrey Moore
Best-selling author, Managing Director of TCG Advisors, and Venture Partner at Mohr Davidow Ventures
Recognized as a leading business consultant to large companies facing formidable strategic challenges, Geoffrey works as Managing Director at TCG Advisors with established enterprises. He divides his time between consulting on strategy and transformation challenges with senior executives and developing mental models to support the practice. With this focus in mind he has written Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. Also recognized for his expertise in market development and business and investment strategies, as a Venture Partner at Mohr Davidow Ventures he serves as an advisor to many of their portfolio companies by drawing upon best practices derived from his extensive background working with technology startups. Geoffrey has made the understanding and effective exploitation of disruptive technologies the core of his life's work. His books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Geoffrey is the founder of The Chasm Group and currently is the managing partner of TCG Advisors. Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry.

G E N E R A L    S P E A K E R S

Neil AsheNeil Ashe
Senior Vice President – Strategy and Development, CNET Networks
Neil Ashe, executive vice president, is responsible for defining CNET Networks' corporate strategy and executing its corporate and business-development activities. Since joining the company in 2002, Neil has spearheaded the company's content expansion, including numerous acquisitions to build its existing products and expand into new categories for the purpose of attracting new audience and customer segments. Some acquisitions completed on Neil's watch include, Webshots, Esther Dyson's EDventure Holdings, WGR Media and its Wireless Gaming Review, and China-based ZOL and Fengniao.

Richard BarkerRichard Barker
Chief Executive Officer, Kitmondo Ltd
Richard is co-founder and CEO of, the B2B classifieds business. Since its launch last year, has quickly become a leading marketplace for buyers and sellers in the $100bn used capital equipment market. Its growth is driven by an innovative classifieds distribution model, which provides B2B publishers with ready-made, revenue generating classified advertising content. Prior to founding, Richard was Managing Director of Asseta, an asset disposal business and, as UK Managing Director, he founded and developed a subsidiary of Questico AG, one of Germany's leading providers of online click-to-call services. Richard blogs about online classifieds and life in a startup at blog.

Tom BedecarréTom Bedecarré
Chief Executive Officer, AKQA
Tom is CEO of AKQA, the global interactive agency that uses innovative ideas and technology to deliver results for the world's leading brands -- such as Visa, Nike, Xbox, ESPN and Coke. With more than 20 years of experience in the advertising and marketing industry, Tom sets the strategic plan for AKQA and manages the global business units. Tom is an enthusiastic entrepreneur and he has helped launch several start-ups. He was a founder and CEO of Citron Haligman Bedecarré, San Francisco's largest independent ad agency and the fastest growing agency in the U.S. in 2000, according to Adweek. After receiving a BA from Stanford and an MBA from Kellogg, Tom held senior positions at Hal Riney & Partners in San Francisco and Ogilvy & Mather in New York. Tom recently served as Northern California Chairman of the American Association of Advertising Agencies and in December 2005, Tom was featured in the Wall Street Journal as an "Admaker to Watch". His agency was also recently named Creativity Magazine's first-ever "Interactive Agency of the Year".

Jean BedordJean Bedord
Senior Analyst, Shore Communications, Inc.
Focusing on new business opportunities that build revenue with emerging search technologies, Jean specializes in digital product strategies, markets and channels of distribution for content producers and content technology companies. Jean speaks at information industry conferences on e-book strategies and emerging markets, and is widely quoted in leading business publications. Jean's experience extends over fifteen years in the online information industry, with eleven years at Dialog in product management and publisher relations. Jean teaches Online Searching for San Jose State University graduate School of Library and information Science. She has an MBA from Santa Clara University, an MA in anthropology from the University of Wyoming, and a BA in mathematics. Jean's upcoming report on Trends in the Enterprise Search market will be published by Information Today summer 2006.

Brett BrewerBrett Brewer
President, AdKnowledge
Brett Brewer serves as President and is a Director of Adknowledge, Inc., a role he's held since December 2005. Prior to joining Adknowledge, Mr. Brewer was President and Director at Intermix Media (MIX), parent company of the popular social networking site Intermix Media sold in October, 2005 to News Corporation for $673 million. Mr. Brewer received a B.A. in business/economics from the University of California at Los Angeles.

Dave CallawayDave Callaway
Editor-in-Chief, MarketWatch
David Callaway is editor-in-chief of MarketWatch, responsible for the day-to-day coverage of global financial news with a team of about 100 journalists on three continents. Callaway joined MarketWatch, Inc. in March 1999 as managing editor and was promoted to executive editor in early 2000. He became editor-in-chief in March 2003. MarketWatch was acquired by Dow Jones & Co. in January, 2005. Callaway has been a financial journalist for almost 20 years, having reported on everything from the 1987 stock market crash and Wall Street's insider trading trials of the late 1980s to the introduction of the European single currency and the consolidation of Europe's banking and securities industries in the mid-1990s.

Jonathan ClarkJonathan Clark
Executive Vice President Technology, Health Science Division, Elsevier
Jonathan Clark studied Chemical Engineering at the University of Newcastle-upon-Tyne in the U.K. He moved to Shell Research in the Netherlands after completing his PhD in 1987. In 1990 he joined Elsevier in Amsterdam and has held various positions in publishing and marketing in the areas of chemical engineering, life sciences, physics and astronomy. During this time he was involved in the launch of some of Elsevier's first online Journals. Jonathan joined ScienceDirect as a Product Director in 2000 helping to migrate customers from print to electronic delivery of information. He was Director, Publishing Technology for the Science & Technology Division of Elsevier before moving to Health Sciences to take up his current position of EVP Technology in 2004. His role is to provide technology leadership to the Division at the interface between business and IT. Jonathan is based in Philadelphia.

Todd CollettiTodd Colletti
Director – Product Planning, CNet Games and Entertainment
A video game industry veteran, Todd Colletti joined CNET Networks Entertainment in 2005 as Director of Product Planning. Colletti is responsible for the development of new products and programs supporting ''. Prior to joining CNET, Colletti was the VP of Production for wireless games developer 3d4W, Inc. Before joining 3d4W, Colletti was the CTO for episodic entertainment publisher ARUSH games, where he was responsible for technical strategies supporting episodic game development and delivery. Prior to joining ARUSH Entertainment, Colletti was executive producer for Europe at GT Interactive Software working on "Driver," "Imperium Galactica 2", "Powerslide" and "Jet Moto 2." Colletti was one of the first employees of Sony Computer Entertainment. He served as manager of research and design during Sony's launch into the video game industry. Colletti was instrumental in establishing the PlayStation™ as the leading entertainment platform in the retail market.

Ed ColleranEd Colleran
Senior Director – Rightsholder Relations, Copyright Clearance Center
Ed Colleran serves as the Senior Director of Rightsholder Relations at Copyright Clearance Center (CCC), the world's premier provider of copyright licensing and compliance solutions. He oversees strategic initiatives focused on CCC's publisher constituency and manages the development of content licensing solutions and new revenue-generating initiatives for CCC's participating publishers. Ed also provides the vision for the advancement of CCC's digital rights management services and is a key contributor on other long-term strategic issues facing the information industry. An industry veteran, Ed is a two-term member of the board of the Software and Information Industry Association (SIIA). Ed is also a member of the Society of Scholarly Publishers (SSP) board and has served on SSP's Education Committee for more than five years. He is a featured speaker and editorial contributor on issues such as navigating copyright requirements and the challenges and opportunities of managing content in a digital environment. A regular speaker at industry events, Ed has recently presented at the annual conferences of SSP, Association of American Publishers (AAP) and SIIA as well as London Online.

Dawn ConwayDawn Conway
Vice President – Content & Business Development, LexisNexis Group
Dawn Conway is a 16-year, LexisNexis veteran with extensive background in online content licensing, marketing, and business development. Currently, she is Vice President of Content and Business Development for LexisNexis, a global leader in comprehensive and authoritative legal, news and business information. In this role, she is responsible for securing strategic content, developing and maintaining license and alliance relationships. Prior to the current position, Conway held key management positions within LexisNexis sales and marketing departments. She is a member of the District of Columbia Bar and is also a member of the SIIA Content Board.

Ben ElowitzBen Elowitz
Chief Executive Officer,
Ben is perhaps best known for his success as co-founder and vice-president of Blue Nile Inc, the leading online retailer of certified diamonds and fine jewelry. He oversaw the company's front-end operations, which included product management, technology, and creative services from 1999 to 2001. Blue Nile is widely recognized as the first and most successful online luxury goods retail site. In May of 2004, the company completed its initial public offering. Ben is also well known for his role at the online professional, technical, and business bookstore, which was acquired by Barnes & Noble. As the Director of Business Development, Ben looked after product management, marketing programs, and business development from 1996 to 1999. He is credited with creating the company's strategic partners and corporate bookstore programs, which together drove a substantial portion of the company's revenue.

Steve FademSteve Fadem
President and Chief Executive Officer, The Relegence Corporation
Mr. Fadem brings to The Relegence Corporation more than twenty years of experience in the media, communications, entertainment and information services industries. He has served as the President & Chief Executive Officer of Relegence for the past four years, leading the company from its start-up status to a leadership position in the financial services industry. Prior to Relegence he served as President & Chief Executive Officer of Global Decisions Group, a Clayton, Dubilier & Rice portfolio company. One of its subsidiaries, MCM, now part of Informa, provides real time financial information and analysis to fixed income and currency traders worldwide, while its other operating company, CERA, now part of IHS, is the preeminent research and consulting firm in the energy field. Previously, he served as the President of NYNEX’s cable and entertainment division after a stint as the Senior Vice President of Business Affairs at Viacom Entertainment. Earlier, he served in senior business affairs and legal positions at Multimedia Entertainment, Warner Amex and Viacom. Mr. Fadem earned his BS in Economics from the Wharton School at the University of Pennsylvania and his JD at the Emory School of Law.

Max GarroneMax Garrone
Vice President, Operations,
Max Garrone started with Salon as a journalist covering the 2000 primary campaign. After moving through various editorial and managerial roles he was promoted to VP of Operations in 2005, a role that includes managing the company's technological resources and Salon Premium, Salon's subscription program. Previously, he worked at ClariNet, a pioneering news aggregation service from the early days of the web.

Tolman GeffsTolman Geffs
Managing Director, The Jordan, Edmiston Group
Tolman Geffs, a Managing Director with The Jordan, Edmiston Group, represents online media, services and related technology companies, as well as broader media firms seeking to expand in the interactive world. The rapid growth and increasing effectiveness of online advertising and the integration of interactive content and capabilities into "traditional" diversified media are major factors driving industry growth. Notable engagements for Mr. Geffs include PointRoll in its sale to Gannett, Bitpipe in its sale to TechTarget, and Moreover Technologies in its sale to VeriSign. The Jordan, Edmiston Group is an investment bank focused the media and information industries. Founded in 1987, the firm has completed over 450 transactions spanning media, from publishing to databases and information services to interactive content and technology. Prior to joining JEGI, Mr. Geffs was CEO of Internet Broadcasting Systems, a national network of 70 local television Web sites operated in partnership with NBC, Hearst, The Washington Post Company and other major broadcasters. With a staff of 250, IBS remains one of the earliest old/new media platforms to reach both scale and profitability.

Richard GeigerRichard Geiger
Library Director, The San Francisco Chronicle
Richard Geiger is the library director of The San Francisco Chronicle, a position he has held for over twenty years. During his tenure he has been a key participant in the design and installation of a number of text and graphics archives for the paper's news operation. In addition Richard is charged with overseeing the licensing and distribution of The Chronicle's digital assets. Professionally active, he has served two terms on the SLA board of directors. In recognition of his experience and service in the field of news librarianship, he was granted the SLA News Division's highest award in 2005.

Karyn German
Vice President – Product Development and Support, NewsGator
Ms. German has been developing and delivering commercial software products over the Internet since 1994, the very earliest days of online product development. During that time, she has listened to thousands of consumer and business customers whose advice and insights have shaped the direction of dozens of software products and services. Ms. German is currently responsible for the development, delivery and support of all NewsGator Technologies, Inc. products and services. Before NewsGator, she held similar roles at numerous software and services companies, including Xaffire, Inc., Jabber, Inc., Wideforce, Inc., and CARL Corporation. Karyn has 18 years of experience in all facets of software product development and has served as an individual contributor to and executive overseeing software engineering, QA, technical support, professional services and product management. She holds both B.S. and M.S. degrees in Computer Science.

Peter HausePeter Hause
Vice President – Business Development, Javien Digital Payment Solutions, Inc.
As Javien's vice president of business development, Peter is responsible primarily for building channel and partner relationships. Through these strategic partnerships, Javien and its partners can expand their product and service offerings to better help customers increase their e-business revenue by monetizing their digital assets. Prior to joining Javien in the fall of 2002, Peter was the director of strategic development overseeing partner relationships and major account sales at PaymentPlus, Inc., an enterprise-class payment processing software company. Peter also worked in the traditional publishing arena, holding senior sales and marketing positions with publications for the Mortgage Bankers Association, The Intelligent Transportation Society of America and The Washington Times Corporation.

David HillsDavid Hills
President & Chief Executive Officer, LookSmart
David Hills joined LookSmart as Chief Executive Officer and Board member in October 2004. He has since led a successful transition of the company, spearheading the launch of Vertical Search. A new media veteran, Dave has nearly 25 years of experience in media sales and operations, with extensive experience in online advertising, search marketing, paid listings and subscriptions. Prior to joining LookSmart, Dave served as President of Media Solutions for 24/7 Real Media, overseeing its domestic media, search and technology. Before 24/7 Real Media, Dave was Chief Operating Officer and President of Sales for About, Inc., which owned and the pay-per-click service, Sprinks.

Jonathan HoyJonathan Hoy
Strategic Alliance Manager, LexisNexis Group
Jonathan Hoy is a content licensing manager in his sixth year with LexisNexis. He is responsible for licensing financial, energy and non-US based content from some of the world's largest publishers. He came to LexisNexis after four years with Sunkist Growers, Inc. in Sherman Oaks, California. During his time with Sunkist he was the Region Manager for Sunkist's Trademark Licensing program in Europe/Middle East/Africa. Jonathan has his MBA from Thunderbird - The Garvin School of International Management in Phoenix, AZ.

Ed KeatingEd Keating
Vice President, Content Division, SIIA
Ed Keating is Vice President of the Content Division for the Software & Information Industry Association (SIIA). Keating has over 15 years of experience in the information industry as both an internal manager and a consultant. He has led marketing, product management and sales organizations at both startup and established information companies. His work to enhance product processes and organizational effectiveness has helped numerous companies enter unfamiliar markets and launch new products.

John Kuranz
President, Research and Content Solutions, Apex CoVantage
John Kuranz is President of Apex Research and Content Solutions. Since joining Apex in 2003, Mr. Kuranz has helped position the company as a leader in KnowledgeSolutionsSM. Mr. Kuranz brings to Apex over 30 years of experience in electronic publishing and internet applications in the research and content creation arena. Prior to joining Apex he served as President of e-psyche, LLC, an internet oriented database in the field of psychology and related behavioral sciences. Previously, he was President of FIND/SVP Published Products, Inc., a publisher of syndicated healthcare, pharmaceutical and consumer product market research. Mr. Kuranz is noted for developing leading edge product lines that serve the competitive information needs of senior level management and research analysts. Mr. Kuranz has a Bachelors of Science Degree in Biochemistry from Texas A&M/St. Mary's College and did his MBA studies at Northern Illinois University.

Marissa LevinsonMarissa Levinson
Director – Business Development & Sales, Six Apart, Ltd.
MARISSA LEVINSON was born and raised in Geneva, Switzerland and speaks fluent French. She graduated from BROWN UNIVERSITY, RI with a B.A. Honors in Mathematical Economics. She then attended GEORGETOWN UNIVERSITY LAW CENTER and is a member of the New York State Bar. She joined SIX APART LTD. in San Francisco in October 2005 as the Director of Business Development & Sales. She handles partnership agreements, development and business sales. Prior to joining Six Apart, she worked for BLOOMBERG L.P. in New York for four years as the General Manager for New Media & Publishing. She was responsible for P&L, business strategy and management of:, Bloomberg Wireless, Bloomberg Publishing and Bloomberg Press.

Charlene LiCharlene Li
Principal Analyst – Devices, Media & Marketing, Forrester Research, Inc.
As a principal analyst on the Devices, Media, & Marketing team, Charlene examines the ways new technology will affect how companies deliver information, content, and advertising, as well as how these changes will affect the businesses that provide these services. Charlene's current research agenda focuses on marketing trends, search engine marketing, media site design, local media, social networking, blogs, RSS, politics, online recruitment, and consumer portals. Charlene also oversees the operation of Forrester's San Francisco office. She also shares her insights on technology developments in media and marketing in her Weblog, Charlene Li's Blog.

Randy Marcinko
Chief Executive Officer, Marcinko Enterprises
Randall Marcinko is the CEO of MEI (Marcinko Enterprises, Inc.), a California-based information consultancy that he founded in 1996. MEI assists publishers with the monetization of their electronic content, providing professional services in support of content licensing, sales, distribution, creation and indexing. Skilled negotiators design and establish content licensing strategy and execute deals on behalf of primary and secondary publishers with aggregators, syndicators, redistributors and specialty vendors within the information industry. Marcinko joined Nstein Technologies Inc. as its President and Chief Operating Officer in January 2002 and in January 2004 he became its President Emeritus. Nstein develops and markets innovative content management software solutions based on linguistic artificial intelligence. Randy s a founding partner of Digital Learning Space, a company that educates publishers and endusers about digital technology and of Culinarius, a web-based company involved with the provision of food-related information.

Heather Mars
Director of Content Management and Counsel, Dow Jones Licensing Services
Heather Mars is the Director of Content Management and Counsel for Dow Jones Licensing Services (f/k/a MarketWatch Licensing Services), a provider of information and analytical tools and applications to financial services companies and media companies. In this role, Heather is responsible for acquiring all third party financial content, market data and business information used by the division, as well as developing and maintaining licensing relationships with strategic partners. Prior to joining Dow Jones, Heather was Corporate Counsel for FAME Information Services, Inc., a global information technology and software corporation specializing in the delivery of historical data management products and services for the world's financial, energy and public sector markets. While at FAME, Heather provided legal advice on a broad range of intellectual property matters related to domestic and international E-commerce. Heather is a graduate of Brooklyn Law School and is a member of the New York State Bar.

Arthur McKinleyArthur McKinley
Vice President – Strategic Alliances, Boonty, Inc.
Arthur C. McKinley is Vice President Strategic Alliances for BOONTY, INC. a European based game service provider pioneering the digital distribution of games over the Internet. Arthur brings 15 years of experience driving the convergence of traditional and interactive media at both global conglomerates and startups. Arthur has been Managing Partner with MADISON AVENUE CONSULTANTS (creator of working for Philips,, Yahoo!, Hitwise, and the Interactive Advertising Bureau. Previously, he was VP of Business Development with SOLBRIGHT an Internet advertising software workflow system. With WINSTAR COMMUNICATIONS he served as both VP of Business Information Services and VP Corporate Development. At NEWS CORPORATION Arthur was VP of International Business Development living and working in New York, Australia and Europe. He also worked as Director of Circulation and Business Development at TIME WARNER. Arthur is a dual European and US national, attended University of Paris and Allegheny College, and holds a Marketing / Finance MBA from Fordham University's Graduate School of Business.

Teri Mendelsohn
Principal, Mendelsohn Consulting
Teri Mendelsohn is Principal at Mendelsohn Consulting, which specializes in strategic planning and product development in electronic and life sciences publishing. Previously, she was at Ovid Technology, a division of WoltersKluwer nv and the leading provider of online biomedical databases. As Director, Clinical Markets, she led the global launch of Ovid@Hand, one of the biomedical industry's first handheld content products. Before that, Ms. Mendelsohn was Director, Strategic Planning, in which role she worked on the acquisition of SilverPlatter nv and negotiated partnerships with Siemens Medical Solutions Health Services Corp., among others, to link Ovid content into the electronic medical record. Ms. Mendelsohn was an Associate at Mitchell Madison Group, a global strategic consulting firm, where she focused on media. At MIT Press, a scholarly publisher, Ms. Mendelsohn was Coordinating Editor for the Cognitive Science list before becoming Assistant Acquisitions Editor in Philosophy. She received her MBA from Columbia Business School and her Bachelor's degree from the University of Pennsylvania.

Krish MenonKrish Menon
Vice President – Technology, The NewsMarket
Krish is the technical force behind The NewsMarket's ( innovative online video platform where journalists from more than 7,500 media outlets in 140 countries source video content for use in their news and feature programming. Krish has a track record in a broad variety of web-based technologies and has led strategy, research and development efforts at The NewsMarket since inception. Krish established The NewsMarket's offshore technical team and infrastructure in 2002 and has grown that relationship significantly since. Krish previously worked for a leading Indian software solutions provider, Zensar Technologies where he was lead project manager for U.S.-based businesses.

Tim MillerTim Miller
Vice President and General Manager – Financial Markets, The 451 Group
Tim has primary responsibility for overall commercial growth, new business development and new product development for 451 TechDealmaker and The 451 Group's financial product line. Tim is the former President of Webmergers, which is now part of The 451 Group. Prior to establishing Webmergers in 2000, Tim spent five years as President of New Media Resources, a consulting firm for interactive media startups. Before starting New Media Resources, Tim spent five years in corporate development at Ziff Communications, assisting senior management in acquisitions research, strategic planning and development of online products.

Chandu NairChandu Nair
Director and President, Scope e-Knowledge Center Private Limited
Chandu Nair is one of the founding members of Scope e-Knowledge Centre Pvt Ltd., a leading global knowledge services firm. As Director and President and a member of the board, Chandu is jointly responsible for the strategic direction of the company including expansion, diversification, new initiatives and M&A activities. Chandu spearheads the Quality and IT initiatives at Scope and is responsible for the high delivery standards and flawless final quality of projects. Additionally, Chandu plays a pivotal role in evaluating new business lines and developments for North America. Chandu has prior experience with Business World, India's largest circulated business magazine, and Asian Paints, India's largest paint company. He also co-promoted Ltd, a chemical e-business portal, which was subsequently acquired. Chandu has also been associated with industry associations in India and abroad including the Confederation of Indian Industry (CII), Institute of Management Consultants of India (IMCI), Indo-American Chamber of Commerce. Chandu also writes in leading publications.

Mike O’DonnellMike O’Donnell
Founder, Chairman and CEO, DataDepth Corporation
Mike O'Donnell is the Founder and CEO of Data Depth Corporation, makers of iCopyright and the winner of two CODiE Awards for Best Digital Rights Management Solution. O'Donnell has worked in the software and information industry for 20 years. He is known for developing innovative solutions that help publishers to market and monetize their content. In addition to the iCopyright content licensing system, O'Donnell created the iCopyright Toolbar and the Clip&Copy news clipping service. His latest innovation is advertiser-supported permissions. iCopyright-enabled publishers make money when readers email, print and save articles from their websites. O'Donnell's clients include many of the leading online publishers, including The Associated Press, Reuters, UPI, Primedia, Prism, Penton, BNP, Torstar, Freedom Communications and Scripps. Data Depth and the SIIA recently announced a partnership to provide SIIA members with tools to tag and monitor online content - preventing copyright infringement and unlawful use. O'Donnell has served on the board of the SIIA Content Division and as Chairman of the former eBusiness Division of SIIA.

Elizabeth OsderElizabeth Osder
Senior Director / Product, Yahoo!News
Elizabeth Osder, Sr. Director of Product at Yahoo! where she is responsible for product initiatives focused on Local, Search and Social Media for Yahoo! News, the Internet's #1 news destination serving some 30 million readers a month. Osder has been an editor, producer, and consultant for publications, broadcasters, and online services including The New York Times, NPR, Nexis, New York Daily News, News Corp, Financial Times (UK), Time Warner, The Poynter Institute. She began her media career as a freelance photojournalist and later became a photo editor for the Associated Press; Executive Producer for Advance Internet; Development Editor and Director of Product Development for The New York Times on the Web and Director of New Media for The New York Times News Services. In 2001-2002 Osder was awarded a John S. Knight Fellow at Stanford University. Osder is a frequent speaker on media and publishing and is recognized as an innovator in the rapid adoption of new technologies by traditional media companies. She is a founder and board member of the Online News Association and has taught in the graduate Journalism programs at USC Annenberg, Columbia and NYU.

Gina PiarulliGina Piarulli
Internet Product Design Manager, J.J. Keller & Associates, Inc.
Gina Piarulli is an Internet Product Design Manager at J. J. Keller & Associates, Inc., a 50+ year company dedicated to helping companies manage risk and liability, keep abreast of government regulations, and implement best practices. In her role, Gina is responsible for the design of Prospera®, the online people management tool This online service for Human Resource professionals was launched in October 2005 and currently has over 1000 subscribers. Gina's focus is content and process development, along with defining information architecture, navigation, and high-level functionality. Gina is the main conduit between the web development team and the editorial department which currently staffs over 40 editors and researchers. Prior to joining J. J. Keller & Associates, Inc. in February 2004, Gina worked for Menasha Corporation where she held various positions in the areas of Sales, Information Technology, Operations Management, Marketing and E-Commerce

Renny PonvertRenny Ponvert
President, Hemscott, Inc.
Renny Ponvert is a seasoned veteran of the financial information industry who has both created and run major business information firms. He began his career as an institutional bond broker, then worked at Value Line and Primark Corporation prior to co-founding DataJungle Software, a Nasdaq listed company. With funding from private equity house Veronis Suhler Stevenson, he led the leveraged buy-out of CoreData from Media General Corporation in 2003. CoreData is now a wholly owned subsidiary of Hemscott plc with major products in the financial data, Brokerage CRM, and Investor Relations markets. As the President of Hemscott, Inc. Renny drives the strategic business development for the firm's U.S. business and is responsible for global data strategy. Hemscott plc is listed on the London Stock Exchange AIM market under the ticker HEM.

CJ RayhillCJ Rayhill
Chief Information Officer, O’Reilly Media
CJ Rayhill is the Chief Information Officer for O'Reilly Media. CJ spent the majority of her career doing software development and technology management in the financial services and healthcare industries prior to joining O'Reilly in 2000. She has worked for Electronic Data Systems (EDS), Citibank, Travelers Insurance Company, Zenith Insurance and a Workers' Compensation Clinic start-up company called U.S. Healthworks, so she is familiar with the technology challenges and issues facing small, medium and large-scale companies. She is a graduate of the United States Naval Academy, having attended Annapolis with the first-ever class of women. She also holds an MBA degree from the University of South Florida.

Matthew RocheMatthew Roche
Co-Founder & CEO, Offermatica
As a co-founder of Offermatica, Matthew Roche has been instrumental in the development of the strategy and technology behind Offermatica. In addition to his other leadership roles, Matthew serves as chairman of the board for Offermatica. As co-CEO of Fort Point Partners, Matthew built a 300-person services organization that successfully delivered $1MM-13MM ecommerce technology projects for Nike, Martha Stewart, J. Crew, and over 40 other companies. Matthew also established Webfactory/Data, a division of Webfactory, Inc. and served as its general manager. Matthew's experience also includes software company ParcPlace Systems, Inc. and Andersen Consulting (Accenture). Matthew holds a bachelor's degree in English from Yale University.

Clayton RoseClayton Rose
Vice President – Business Development, Internet Broadcasting
Clayton has been VP, Business Development for Internet Broadcasting since 2000. He is responsible for partnerships and alliances across the Internet Broadcasting network of 65 television station web sites, including sites owned by broadcast groups NBC, Hearst Argyle, Post-Newsweek and Cox Broadcasting. He has structured and closed dozens of content or revenue generating agreements, including partnerships with,,, BusinessWeek Online, and Yahoo. He has also taken leadership roles in Internet Broadcasting's development of and Clayton works closely with the TV partners to understand the evolving needs of broadcasters in their conversion to digitial content providers.

Kevin RoseKevin Rose
Kevin Rose is the founder and chief architect of digg, where he oversees all aspects of the management and development of the digg web site. He is also a co-host of Diggnation, a weekly video podcast based on news stories and content that consistently ranks as one of the top podcast downloads from the Apple iTunes Music Store. Kevin started digg in September 2004 as a personal project. His initial idea was to conduct a social experiment in how masses of users could control and promote news and other content on the Web, without external editorial control. After a very short time, he realized the power of his idea, as digg was becoming a resource for breaking news stories and developing a strong user following. Prior to founding digg, Kevin was a co-host of the popular technology television programs Attack of the Show on the G4 Network and The Screen Savers on TechTV. During Kevin's tenure at The Screen Savers, a live TV program focusing on computers and technology, it was the highest rated show on TechTV, reaching 55 million households. Before working at TechTV, Kevin worked for several technology startups as well as for the U.S. Department of Energy.

Joshua SchachterJoshua Schachter
Joshua put web tagging front and center with At the time of its acquisition by Yahoo! in December 2005, had over 300,000 users. Previous to, Schachter worked for Morgan Stanley and has worked in the New York City financial services industry for 10 years. Joshua graduated in 1996 with a degree in electrical and computer engineering from Carnegie Mellon University, Pittsburgh. Joshua has also set up several websites, including GeoURL and

Larry SchwartzLarry Schwartz
President, Newstex
Larry Schwartz is a co-founder of Newstex and President of the company, with responsibility for sales, marketing and product development. Larry has guided numerous entertainment and new media ventures, from start-up through growth, development and maturity, including Bolenka Games Online (Trivial Pursuit ® Online), The Pre-Commerce Group (Search), GFI Group (Nasday:GFIG - financial), Wizard World (publishing), Patron Technology (technology) and (Purchased by MLB - entertainment). Most recently Larry was President of Comtex News Network, a real time wholesaler of news to the financial industry. Previously, Larry built New Net Companies into one of the Northeast's preeminent e-business solution providers. He was also president and CEO of, which he co-created with the Times Mirror Co. and co-owners Gannett, Knight-Ridder, The New York Times Company, Tribune Company, and The Washington Post Company. Larry was featured in the official history of eBay, "The Perfect Store", by Adam Cohen, which detailing his exploits of attempting to purchasing eBay for Times Mirror and then competing against eBay on behalf of the newspapers.

David Meerman ScottDavid Meerman Scott
Principal, Freshspot Marketing, LLC
David Meerman Scott is a writer, consultant, conference speaker and seminar leader. David’s latest book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is a riff on using Web content to drive revenue and other action from Web site visitors. David is a contributing editor at EContent Magazine, a contributing writer at Product Marketing Magazine and his writing has appeared in such diverse publications as,, BusinessWeek, Competitive Intelligence Magazine, North American Review and many others. He is an instructor for Pragmatic Marketing’s two-day Effective Marketing Programs course. In his consulting work, David specializes in using online content to market and sell products and services to demanding customers worldwide. David worked as a marketing executive at publishing companies including Knight-Ridder, NewsEdge, and Thomson. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Contact him at

Ken SonenclarKen Sonenclar
Managing Director, DeSilva & Phillips
Ken Sonenclar is Managing Director at DeSilva & Phillips, a leading media investment bank. He joined the firm after a distinguished career in media, research, and information technology. Ken was co-founder and CEO of New Science Associates, a business-information services and consulting firm that won a spot on the Inc. 500 list of fastest-growing small businesses in the United States. New Science, with offices across the United States and in the United Kingdom, worked with global companies to facilitate the introduction of leading-edge information technologies. He sold New Science to Gartner Group. Earlier he was program director at Gartner Group and a pioneering editor at CMP Media, where he founded Information Week magazine. His writing has also appeared in The New York Times, The San Jose Mercury News, and other publications. He is a graduate of Tufts University and holds an M.A.L.D. from the Fletcher School of Law & Diplomacy.

Dwayne SpradlinDwayne Spradlin
President, Hoover's, Inc., a subsidiary of D&B
Dwayne Spradlin joined Hoover's as President in November 2004. Before joining Hoover's, he was President and Chief Operating Officer of Starcite, Inc., an online meeting and events planning business, which he transformed into an enterprise eProduct and Services platform and an industry-recognized leader. During his tenure at Starcite, revenue more than doubled each year. Spradlin was Senior Vice President of Corporate and Business Development for Verticalnet Inc., the world's largest portfolio of online industry marketplaces, where he was chartered with acquisitions, investments, strategic partnerships and driving new business for the company. Spradlin spent the majority of his career with the management consulting arm of PricewaterhouseCoopers, where he demonstrated strong thought leadership and an entrepreneurial spirit. Spradlin was recognized as one of the firm's leading practitioners and a pioneer in E-Business, championing a number of the firm's largest strategy and technology initiatives. He holds a BA in Applied Mathematics and an MBA from the University of Chicago. He resides in Austin with his wife and three sons.

Bret TaylorBret Taylor
Product Manager – Developer Programs, Google, Inc.
Bret Taylor is the Product Manager for Google's Developer Programs. He joined Google in early 2003 and has managed a number of products, including Google Maps, the Google Maps API, Google Local, Google's web search infrastructure, and Search Quality. Prior to Google, Bret worked as a software engineer at Reactivity, a startup incubator in Silicon Valley. Bret holds an MS and BS in Computer Science from Stanford University.

Marcia TaylorMarcia Taylor
Content Development Manager, Business Wire
Marcia Taylor is Business Wire's Content Development Manager, responsible for negotiating and maintaining agreements with various content partners who distribute and redistribute Business Wire content in their products and services. Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide. Taylor joined Business Wire in 1993 as an Editor in the Nashville, Tenn. bureau and before moving into Media Relations and later in Online Media Relations. Prior to joining Business Wire, Taylor worked on Nashville's Music Row as an Editorial Assistant to a national publication and in the Promotions Department of a major record label. Taylor received a Bachelor's degree from Butler University in Indianapolis, Indiana. She also holds a general practice paralegal certificate.

Ken WaschKen Wasch
President, SIIA
Wasch's involvement in SIIA is based on both personal and professional interests. His long-standing interest in computers and software, coupled with the industry's need for a central trade association, led him to establish the Software Publishers Association (SPA) in 1984 with an initial group of 25 software firms. Wasch has led the association from its infancy to its merger with the Information Industry Association in January 1999, resulting in the formation of SIIA.

Al WasserbergerAl Wasserberger
Chief Executive Officer, Intellext, Inc.
Al Wasserberger is the Chief Executive Officer of Intellext, the company that brings you Watson, the next-generation contextual search tool that proactively delivers relevant content to the user's desktop as they work in their desktop productivity applications or browse the web. Since joining the company in December 2004 Wasserberger has spearheaded its emergence from the DevLab incubator at Northwestern University, and has positioned Intellext as a disruptive force in the search marketplace. Wasserberger is a seasoned technology executive with specific experience in leading the development of new technologies and business models, and in funding and growing technology companies. Prior to joining Intellext, he was the chairman and chief executive officer of Spirian Technologies, which he founded in 1996 and built to a venture-backed Inc. 500 software company before selling the company to SecureInfo Corporation in 2003.

Greg ZorthianGreg Zorthian
Vice President – Circulation, Financial Times
Greg Zorthian is Vice President, Consumer Marketing at the Financial Times, where he directs consumer marketing for FT newspaper and in the Americas. Zorthian joined the FT in November 2004, and also oversees retail and corporate sales, electronic content sales, customer service, and CRM for the organization. Zorthian is a seasoned media executive with over twenty-five years experience in publishing. Prior to the FT, he was a Principal in Magellan Media Consulting Partners, and among his clients were the Financial Times, Scientific American, Tinicum Partners, American Express Publishing and Gruner + Jahr. Before beginning his consulting business, Zorthian held executive roles at the industry's top business publications including Time, Forbes and BusinessWeek. He has held positions in general management, consumer marketing, business development, and internet operations, and has served as general manager of Time and Fortune magazines, respectively, and has directed online operations for BusinessWeek. Additionally, Zorthian has worked as Vice President, Business Development at Forbes Inc. where he managed consumer marketing for all products.


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